For over a decade, Superbalist has been delivering top brands and the latest fashion to South Africans, empowering them to discover and express their unique style. As the business evolved from a youth culture challenger brand to a market leader in fashion, beauty, and home & living, the brand’s identity to reflect this broader offering. Working closely with the in-house team, we refreshed the brand’s identity with a simplified, distinctive wordmark and redefined the business's mission as a modern shopping destination, providing customers with everything they need to live superb.

Origin is a company built on honesty and integrity, with a passion for making exceptional iced tea. They ensure that everyone involved—from growers to packagers to customers—receives the value they deserve. Committed to being open and transparent in every aspect of their business, Origin carefully considers the social, environmental, and economic impact of every decision. With this in mind, we set out to tell this story by placing it front and centre of the brand.

Sustainability is core to Belkin's ethos, spanning community work, education, diversity, products, and the supply chain. Our task was to create a sub-brand that showcases Belkin's dedication to people, the planet, and products. This partnership with Belkin motivates us to contribute positively to the world every day, especially in the face of climate change.